Streamlining Event Scheduling by Integrating Monday.com and Google Calendar
How SowLabs increased event coordination proficiency and elevated client communication
PhotoMules is one of the nation’s leading youth sports event photography companies. With nearly 150 events across the U.S. annually, planning and coordinating team members and other resources is critical to their success. Through their use of multiple platforms to coordinate scheduling, the PhotoMules managers found themselves struggling to navigate confirmed events and leads with precision. With some streamlining from N&S, their scheduling process and company calendars were able to provide more clarity and accuracy. As a result, PhotoMules has more consistency across planning platforms and is positioned to continue exceptional client communication.
Challenges
- Manual updates causing inconsistency between scheduling platforms and affecting client communication
- Time wasted and taken away from higher priority tasks
- Missing information due to human error
- Unable to instantly discern between leads and confirmed events on calendar
SOLUTIONS
- Increase scheduling capability by integrating Monday.com and Zapier to enable automatic, accurate updates to appropriate Google Calendars
- Fill in missing Google Calendar events and event details for a more complete schedule
- Categorize events to differentiate between leads and confirmed events
- Create a user-friendly form in Monday.com to improve consistency of data input
This easy-to-use Monday.com board streamlined the event management process for PhotoMules
Results
- Consistent data between platforms and improved communication with team members and clients
- Ability to view Google Calendar events monthly by district/region and event type
- Automated over 350 tasks regarding current and upcoming events in the first 4 months
- Saved 2-5 staff hours per week; equivalent to ~$8,000 annually.
- Delivered SOP for simplified hiring process that client can now implement