Blending Tech Expertise with Innovative Business Solutions
How SowOps masterfully designed a dynamic lead generation and engagement strategy for a brand-new company
Leap Years, a pioneering player in pet longevity, aims to establish itself as a leader in canine wellness. Their mission is to educate pet owners about the nuances of canine health and show them how Leap Years’ daily supplement is uniquely crafted to extend the life and vitality of dogs. As a new business embarking on realizing an intricate and inspired vision, the company required a network of systems to engage dog owners, gather pet health data, and integrate this information into an effective marketing strategy.
Needing an interactive and informative platform that would both educate pet parents and guide them toward tailored supplement solutions, Leap Years’ leadership turned to the SowOps strategists and SowLabs developers. By blending technological expertise with innovative business solutions, SowOps delivered and implemented a cutting-edge lead generating engagement strategy fit to support and advance Leap Years’ future-focused mission.
Challenges
- Establish a lead generation process for a new business.
- Create a system to collect and manage detailed pet health information.
- Providing personalized and valuable content to potential customers.
- Integrate pet health data collection with product promotion strategy.
- Design an automated and scalable system for managing pet profiles and owner information.
SOLUTIONS
- Created a custom "Pets" module in Zoho CRM for pet health data management, which associates pet data with their owners—potential Leap Years customers.
- Developed the "Healthy Aging Quiz" specifically for dog owners using Zoho Survey.
- Integrated Zoho Survey with Zoho CRM for streamlined data collection and management.
- Automated document merging between Zoho CRM and Zoho Writer for personalized health report generation.
- Implemented an automated email system for delivering reports and promoting products.
- Established a health scoring system to evaluate pet health and guide product recommendations.
- Utilized educational content to enhance customer engagement and understanding.
Results
- 10% conversion rate of quiz participants to Leap Years supplement customers.
- Rich (and growing) database of pet health profiles that provides data for focused marketing campaigns and customer follow-ups.
- Streamlined, user-friendly data collection process.
- Enhanced customer experience that provides actionable health insights and tools for vet-client discussions.
- Linked customer engagement with product sales using educational content to boost supplement demand.
Let N&S help you pioneer a new approach to business
Do you have a company vision that needs custom strategies tailored to your unique objective? Book a call to learn how SowOps can help launch and elevate your business through innovative customer engagement and data management solutions.
Let’s match your innovative mission with our inspired approach to system creation and integration.
